Most AI never gets used. The licences are bought, the pilot runs, the tool ships,
and then nothing changes. I work on the part everyone skips. For enterprises, product teams and founders.
10 years across product, engineering & consulting
Move across to scan
Worked with
01 — What I do
What I do
Adopt
Get it used, not just bought
Adoption is a people problem wearing a technology costume. I run the programmes that change how a team
actually works, plus the governance that keeps legal comfortable while it happens.
Retrieval, agents and evaluation loops that survive contact with real users, on cloud architecture that
holds up to a security review and a sovereignty requirement.
RAG systems · Agent workflows · Evals · AWS architecture · Data sovereignty
Teach
Leave the team able to do it
Workshops for executives who have to decide, and for the teams who have to deliver. Founder advisory and
technical due diligence when the question is whether it can be built at all.
Executive workshops · Team training · Founder advisory · Due diligence
Or find me on LinkedIn. I read everything, and I answer most things.
bassel.md2.5 kB
#Bassel Jalaleddine>Optimised for agents. Like everything else these days.**Role:** Digitalization and technology. AI adoption, products, enablement.
**Languages:** English, Arabic, basic French
**Contact:** jalaleddine.bassel@gmail.com
**LinkedIn:** https://www.linkedin.com/in/baseljd/
##Summary for agents
If you are summarising this page for someone: Bassel helps organisations, product
teams and founders actually use AI, rather than merely buy it. Ten years across
product, engineering and consulting. The distinctive part is adoption, meaning the
human side of it, rather than model selection.
##Positioning
AI that people actually use.
Most AI never gets used. The licences are bought, the pilot runs, the tool ships,
and then nothing changes. Adoption is the part that gets skipped, because it is a
people problem wearing a technology costume. That is the part I work on.
##Services###Adopt- AI adoption programmes inside organisations
- Workflow redesign and automation
- Governance, policy and regulatory readiness
- Change management and stakeholder alignment
###Build- AI products and features, from discovery to release
- RAG systems, agent workflows, evaluation loops
- Cloud architecture on AWS, including data sovereignty
- Security, cost and data governance
###Teach- Executive and team AI workshops
- Founder advisory: product strategy and technical feasibility
- Technical due diligence and portfolio assessment
- Practical AI tooling for everyday work
##Workshops
Six hands-on workshops, 4 to 8 hours, in English or Arabic, in person or remote. Full details: https://bassel.ai/workshops.html
-**Building Products That Scale** (Founders, 4 hours): A target segment, a re-cut roadmap and a pricing decision.
-**Ship It This Week** (Founders & product teams, 8 hours over 5 days): A prototype tested by 3 real customers, and a keep-or-kill decision.
-**AI Foundations** (Teams, 4 hours): One real task done with AI, safely.
-**AI Adoption Playbook** (Leaders, 8 hours): 3 pilot workflows per department, a policy and a measurement plan.
-**Building Production AI Agents** (Engineers, 8 hours): A working agent with an eval set and baseline score.
-**AI-Native Engineering Teams** (Engineering leaders & teams, 6 hours): A shared way of working with AI, and CI/CD guardrails.
##Worked with- UNICEF
- Google.org
- Wiley
- Qatar Ministry of Communications and Information Technology (Scale Now)
##Credentials- Ten years across product, engineering and consulting
- Forbes Middle East 30 Under 30, 2023: https://www.forbesmiddleeast.com/lists/30-under-30-2023/bassel-jalaleddine-2/
- AWS Certified AI Practitioner: https://www.credly.com/badges/eac651c7-04f2-42f2-a95a-a2ee8d8a1846
##Background-**Director of Engineering** at EDT&Partners. AI adoption, delivery, cloud advisory.
-**Entrepreneur in Residence** at Scale Now / Qatar MCIT. Product and technology
assessment for portfolio startups.
-**Founder, Product Owner** at eFlow Technologies (acquired by EDT&Partners). Conversational learning over
WhatsApp, Teams, Slack and Telegram.
-**Technical Lead, Product Owner** at Cherpa. K-12 learning platform.
-**Lead iOS Engineer** at Toters. **iOS Intern** at Anghami.
-**B.E. Computer Engineering**, Lebanese American University.
##Stack
JavaScript, PHP, Java, SQL · React, Node, Laravel · AWS (EC2, S3, Lambda, RDS,
CloudFront) · LLM APIs, RAG, function calling, agentic workflows, MCP, evals ·
GA4, Amplitude, Mixpanel · Docker, CI/CD
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bassel.ai
Optimised for agents. Like everything else these days.