Adopt
Get it used, not just bought
Adoption is a people problem wearing a technology costume. I run the programmes that change how a team actually works, plus the governance that keeps legal comfortable while it happens.
Transformative AI. Scalable growth.
Ten years as a founder, engineering leader and consultant across SaaS, AI and digital transformation.I build AI-powered products, train teams to work with AI, and help organisations grow what works. For enterprises, product teams and founders.
10 years across product, engineering & consulting
Move across to scan
Worked with
01 — What I do
What I do
Build
Put AI inside the product
Retrieval, agents and evaluation loops that survive contact with real users, on cloud architecture that holds up to a security review and a sovereignty requirement.
Teach
Leave the team able to do it
Workshops for executives who have to decide, and for the teams who have to deliver. Founder advisory and technical due diligence when the question is whether it can be built at all.
Six workshops, below ↓02 — Workshops
Six hands-on workshops, 4 to 8 hours, worked on your own product, data and code. In English or Arabic.
Building Products That Scale
A target segment, a re-cut roadmap and a pricing decision
Ship It This Week
A prototype tested by 3 real customers, and a keep-or-kill decision
AI Foundations
One real task done with AI, safely
AI Adoption Playbook
3 pilot workflows per department, a policy and a measurement plan
Building Production AI Agents
A working agent with an eval set and baseline score
AI-Native Engineering Teams
A shared way of working with AI, and CI/CD guardrails
AI isn't magic, and it isn't dangerous on its own. It's a tool, and it's only as good as the way you use it.
Used properly, it solves real problems. Used poorly, it makes them worse. I teach the difference.
03 — Work with me
Or find me on LinkedIn. I read everything, and I answer most things.